OUR SOLUTIONS

“GOOD RELATIONSHIPS”
FOR COMPETITIVE EDGE

Our mind receives about 3,000 advertising messages each day. We forget almost ALL rational contents, and retain – for our long-time choices – only very few “good” emotional relationships

RELATIONAL
ENGINEERING

HS2 measures the “relational distance” between ANY communication and its audience, studies new concepts to fill the gaps, and offers insights for long-lasting, competitively successful “good” relationships

PSYCHO–LINGUISTICAL “AUTOMATISMS”, PREDICTING HUMAN
BEHAVIOUR

The combined use of sociological and psychological concepts – through linguistics – allows real-time, digital work of communication research, positioning, new concept development, and storytelling customisation

FEELING
ANALYSIS

By processing on/off-line posts, HS2 discloses WHY the audience comments a relevant subject, and suggests HOW to meet the inner, emotional “background” expectations, creating FEELING

OUR SERVICES

HS2 – Audience Predictive Profiling

HS2 unveils the fundamental values and  characters of audience, predicting what people will THINK and how they will ACT towards any communication content

HS2 – Communication Research & Development

HS2 evaluates the capability of EXISTING communication concepts to establish deep, and durable relationships with audience, also suggesting NEW, more “relational” concepts

HS2 – Storytelling
Customization

HS2 offers original insights on how to customise all the narrative elements and means along the entire storytelling process

STRUCTURE
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HS2 – System Functions
And Distinguishing Features

Web-based expert platform, accessible via Cloud, HS2 stands out by offering substantial research evidence and numerous, rapidly actionable insights

HS2 promotes conceptual, methodological, technical innovations in semantics through its “Relational Engineering” working paradigm

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HS2 – Crawling System
Technology

6 powerful crawlers simultaneously scan unstructured, conversational data on Web, Social Networks or proprietary DB, reading thousands of comments referring to specific topics, key-words, time frames, and sources of interest

The source information is available for further examination

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HS2 System – Solution
Improvements And Benefits

Autonomous, user-friendly, and independent access dashboard – Proprietary, constantly updated algorithms, and dictionaries – Valuable expertise, and diverse set-ups, at sustainable fees – Flexible research source indexing, and scalable functions – Powerful conceptual framework, and processing engine –  “Fuzzy Logics” (human brain functioning) emulation – Multi-lingual/cultural environment versions – Real-time entries, up-to-date evidence – Readable, rapidly actionable reports

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HS2 System – Project And
Professional Consulting Service

Project Plans, to fill emerging communication gaps, and improve relational performance towards audience

Specialist support in research, processing and implementation, with various expertise (Market Research, Marketing & Sales, Social Sciences, Communications, HR/OD, etc.)

Technical support for specific System set-up (Visual Display, Research & Development, etc.)

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Implementation Areas
And Main Project References

Native Advertising, Content Customisation – Marketing & Sales Communications – Internal and Social Communications – Enterprise and Brand Positioning – Packaging and Retailing Design – OD and HR Management

SCIENCE
STAFF
Key Person

FELIX SAGRILLO

DEGREE

Foreign Languages and Literature (110/110)

 

MAIN SUBJECT

Language Psychology
London University, UK

 

LANGUAGES

Italian, English, French

 

 

EXPERIENCE

Psycho-linguist and researcher, specialising in social, corporate and personal communications, specifically for change management. Psycholinguistic analyses ongoing behavioural automatisms, to identify most effective ways to set messages in the mind of Audience

Developer of HS2 approach to relational engineering, founder/owner of Mind&Motion, Milan

Founder, Sperry Psycho-Technologies, Milan, research institute specialising in Positioning, Corporate Identity, Communication and Behavioural Training

Associate Partner, Reputation Manager, Milan, Web-based Research and Reputational studies

Researcher – within a network of European Universities – to develop new technologies for Communications

BOOKS

“Which One Is Takete? Which One Is Maluma? Applied Psycholinguistics” (Angeli, 2000)

“Symbolic Codes In Advertising” (in: “La scatola nera della pubblicità” – SIPRA, 2000)

Web Intelligence And Psycholinguistics (Franco Angeli, 2012)

“Emotional Control And Augmented Reality” (Kindle Book, 2014)

“Human Voice And Its Potential In Communications” (Centro Internazionale del Libro Parlato, 2015)

 

CUSTOMER LIST

Agnesi, Air Europe, Armando Testa, ABI, ASL Varese, Bayer, Ballantine’s, Banca Popolare di Vicenza, Barilla, BGS D’Arcy, Bottega Verde, Break System, CEPU, Comune Casale Monferrato, Conad, Deborah, Doria, Electrolux-Zanussi, Eurisko-GFK, Flou, Gavino Sanna & Associati, Giò Rossi Associati, Gruppo Jefferson Smurfit, Henkel, IP, Italian Luxury Industries, Jakala, Janssen-Cilag, Jean Klebert, JW Thompson, La Nouvelle Bague, Lattebusche, Leo Burnett, Lintas, L’Orèal, McCann-Erickson, Milupa, Morris Parfums, Neos-MDR, Nestlè, Parmalat, Partners for Growth, Pavesi, Pirella Goetch Lowe, Plasmon, Poste Italiane, Publigoods, RAI, Regione Piemonte, Ricoh, Robilant & Associati, RTI Mediaset, Samsung, Sergio Tacchini, Sant’Angelo, Sarah Lee, SIPRA, Sperlari, Star,Technogym, Tecnosistemi, 3M, Trinity, Wella-Labocos, Wunderman Cato Johnson, VW Audi, Zuegg

CONTACT US

Feel free to contact us for any enquiry regarding our services and solutions